The other day, I found an old bucket list I had written in my twenties, tucked into a drawer with old cards and photos.

At first, I was proud—I’d checked off a lot. But some of the things on that list felt like they belonged to someone else.

And in many ways, they did.

Those goals were deeply meaningful once. They reflected what success and satisfaction looked like to my younger self. But they don’t resonate anymore. Not because they were wrong—but because I’ve changed.

And so has my definition of success.

I see this with entrepreneurs all the time. Their business starts to feel “off,” and instead of checking in with themselves, they assume the business is broken. They want to overhaul everything—when really, they may just need to redefine what success means to them now.

I’ve been there myself. At one point, my goals were all about title and income. I was focused on climbing as high as I could in my corporate career. That was an important and exciting chapter. But today, my goals are different. Success now means building a business that allows me to earn well while preserving my well-being—mentally, emotionally, physically. That shift didn’t just change my goals—it changed how I run my business.

Here are 3 signs your definition of success might have changed:

1. You’re doing all the “right” things, but everything feels flat. You’re posting, launching, selling—but the energy is off. You’re not excited. You’re not connecting.
   
2. You keep thinking you need to change your niche (again). Every time something doesn’t work, your brain jumps to: Maybe I picked the wrong audience. Maybe I need a whole new offer. Maybe I should start over.
   
3. You’re constantly tweaking without a clear direction. You’re adjusting your branding, rewriting copy, and switching strategies—but it still doesn’t feel right. Because you’re not clear on what you really want.

Try this instead:

1. Ask yourself: What does success look like to me now? Write it down. Say it out loud. Don’t edit. Let it be honest.
   
2. Audit your business: What feels aligned? What feels draining? Where are you making decisions based on someone else’s version of success?
   
3. Talk it out: A coach, mentor, or trusted peer can help you reconnect to what actually matters to you—and reflect it back without judgment.

Redefining success doesn’t mean burning it all down. It means making your business feel like you again.

Want help building a business that feels like yours again?
I help soul-led entrepreneurs—especially coaches and consultants—build profitable, sustainable businesses that align with who they are and what they want now. If you’re feeling stuck or unsure about your next move, I’ll help you redefine success and build a strategy that fits.

👉 Book a no-obligation call to discuss coaching today.